The rapid growth of the Internet opened to the many companies new marketing opportunities. World Wide Web allows you to effectively sell products and services even to small firms, which in conditions of limited advertising budgets could not allow myself to use traditional means of media advertising. In fact, for online retailers as well as large companies almost similar situation - an inexpensive contact with the target audience can more wisely allocate advertising budgets, and achieve more for less money. One of the main users of the marketing potential of the Internet is the automotive industry. Of course, we are up to the realities of overseas direct avtoprodazh via the Internet is not a short one, but as an advertising channel network used in our country quite well. This apparent consequence of the rapid appearance of active users, most of which, by virtue of regional characteristics, are potential users of the proposals automotive industry. Our online audience is young enough and active and ambitious. Many auto brands that accompanies the service network as well as providers of additional services aimed just at this category of the population, since it is not just solvent now, but also very promising in the future. World Wide Web provides players with all kinds of automotive channels to influence an audience, but this article will talk specifically search promotion of Moscow, it should be noted, is rather active in the crisis offers its services towards the promotion of sites. This is a consequence primarily of increased competition for the client's solvency. The strategy, which aims to promote the search site for sales representatives automobile companies can vary from a few simple to quite complex, using some semblance sotsinzhenerii. It is known that some potential buyers of cars come to the Internet to explore the experience of operation of one or another model, read reviews and comparative tests of actual car owners. Scrupulous work in this direction can affect the outcome of the search issue in the right direction. In addition, professional players in the market search promotion are well aware that there is a wide variety of search queries that are not directly contain the main key of expression, but which are requested all of the same category of target users. It is natural that the money required to promote the search and optimization of websites in automotive subjects in recent years have increased almost exponentially - directly and indirectly for most promoted brands selling online at least, and sometimes more than the average salon. We strongly curtailed advertising medium fast rush to the Internet and Advertising / Media is no exception. Fight for the initial position is much easier than to break through his elbows in the crowd. Promotion companies auto industry.