This press release, no doubt, will find their professional tasters - the journalists, which means that he must treat them to a reader - the representative of your target audience. We offer you a prescription for 100% successful press release. And if you prepare it correctly, and journalist and the reader, no doubt, would be pleased. To get started, create a header - always bright and attracts attention to your main dish - the text. And remember: Your title should not only to catch sight, but necessarily reflect the essence of your information occasion. Then take an episode, divide it into two parts: the main idea and the necessary explanations. Place the main idea in the first paragraph - this is the quintessence of all of your text. In the second part of the reason to expand the information in all its glory. However, there is a secret: that a press release like all the taster, cook it according to their tastes. To do this, select for themselves from the faceless masses of your target group of one specific person (averaged to create the image) - and prepare your press release for him. Who is he? How old is he? What does he do? What do you like? And most importantly: what information would be interesting to him? Pick up the key to one man, and find an approach to your target audience! Take care and the successful arrangement of the ingredients of your press release. Place them in layers in the order of answers to questions: WHO? "What? Where? -When? "How? Set off the flavor of your food with spices: quotes managers, interesting facts, additional information. Do not overdo it! Remember: the spice must be the measure! And always double check all the numbers, names, special terms found in your press release. After this season with a press release the main spice of the so-called technology 2.0: add links to sections of corporate sites and blogs that enable you to quickly understand the specifics of the goods or business of your company, the articles on the topic in the media, to clients sites and other useful information . Make a press release on-line - add a journalist to get answers to their questions from coming online. Make it easy for a journalist's work, do the press release easily digestible - and your work will be rewarded in the form of printed notes or articles! Checklist for preparation Press release is issued on the letterhead, which listed details of the company. Above the center the name of the document: Press Release. Below the center is heading. Between the title and first paragraph of a press release put double spacing. Ad placed in a pyramid: in the first paragraph specifies the basic idea of the press release, each subsequent paragraph reveals and adds to previous information. Each paragraph contains not more than 4 sentences. Under the text of the press release located under "About Us", which indicates a summary of the company Then in the bottom right corner of the put date of dispatch of the press release. In the next paragraph, if the press release announcing the any event, shall specify the place and time the event starts, as well as the need for accreditation (if any). Regardless of the cause information indicates contact information specialist (name, title, methods of communication), on whose behalf, sent a press release The following is added to the accompanying information on this topic. Press release should take no longer than one A4 page. Press release should not contain technical, grammatical and punctuation errors.