At the dawn of the Internet appeared the so-called click-clubs, operating on the principle: I looked at your site, and you see me. Since then, their name has grown itself, but the principle has changed. Active advertising system (ATS) opened a whole new trend in the advertising business, which, on the one hand, allows a low cost advertising sites on the other - allows Internet users to earn money for viewing ads. But in order to ATS have become truly effective, they had to go through several stages of development. First, it was necessary to answer the question put in the beginning of the article, the question advertiser: at what time and space designed ads? In the SAR have been introduced all kinds of target time and, very importantly, space. Now you can advertise through a strictly defined time intervals, only during certain hours of the day, and only in necessary areas. Secondly, it was answered the second question: what we advertise, and our future, our advertising? It defines good audience, and vice versa, a certain audience selects certain products. We had to find the golden mean between advertisers and users who view his ad. And the solution was found. Active contextual advertising, but calculated not on the site webmaster, but directly to the user - this was the answer to this question ATS. Now you can advertise sites not just for a given time and space, but also clusters field! 5. What is active advertising? At the end of the last century there were several ATS, which prompts the user to install a special program which will occupy part of the monitor screen, and in which banners will be displayed. This, in their opinion, should not interfere with the work on the Internet. Many of these foreign ATS exist to this day. They were replaced by the domestic system, which showed no banner, and the whole site entirely. What has any additional programs to install was not necessary. All ads placed in a regular browser window, and in its upper frame - menu navigation ATS. True, there have emerged, a system with so-called auto-surfing, where the download sites advertiser is carried out automatically and without human intervention. Such systems are intended only to cheat counters, and sometimes form a wrong impression about the entire active advertising. But, in our opinion, to call such a system of ATS is not entirely accurate, because they do not then the second important condition -- Image advertising should be made by man. Further development of technology has been the emergence of ATS without frames ie whole area of the screen display is given to them for advertising, in fact, as during normal viewing an ordinary site. At such a site is a special banner (spot), through which you can get to another site, and from second to third, etc. Now there are many varieties of ATS, combining different technical principles. In theory, no matter where that user to advertising, browser, email client, or even by SMS on the phone. Effectiveness may be different, but the accrual of pay per view advertising everywhere the same. 6. The effectiveness of modern ATS. An example of passive advertising - banner network. 1000 banner impressions worth an average of 2-3 dollars. Of the thousands of clicking on the banner and, therefore, will visit the site, an average of 3 people (according to one of the largest banner networks). Thus, one visitor will cost from 70 cents to 1 dollar. And despite the fact that this man simply visit the advertiser's site! Normal SAR shows the entire site, and thousands of hits are the order of 1.5-2 dollar. Even if we consider that the site is to show one user 5-7 times, no matter the cost per customer is ten times less! Many of the SAR also offer additional services fulfillment of the advertiser's site. Examples: register on the site, and with his confirmation by the current real user e-mail. This approach allows for relatively little money to buy real clients and quickly unleash any project. 7. Prospects of ATS. One view advertising site called SAR, one "credit". This name stuck ever since the first of such systems. "Credit" - is actually the internal currency of ATS, which you can buy, sell, transferred to other accounts, to play on it, and even put in a virtual bank! The most interesting is that this currency does not depend on the dollar or the ruble, so some have SAR shops in which goods are sold for loans, and sometimes carried out and the direct exchange: products for the views, or even the exchange of heavy advertising on passive. The prospect of development of systems of active advertising stems from its definition. Customer benefits paid to watch advertising, the advertiser is advantageous when the effectiveness of advertising above. Thus, the active ads will gradually replace the passive, albeit completely replace the latter, more simple technically, will not work. Gradually, the SAR will receive credits in electronic shops, along with already existing forms of payment. There will be universal, automatic exchange for the exchange of various forms of electronic money, one of the varieties which are loans. Real banks also appreciate this kind of money. The main thing for the bank - is to ensure the currency, and since 1 credit - is 1 ad impression, ie Universal advertising unit, which does not depend on the fluctuations of the market!