In choosing his attitude, we can only rely on existing in the surrounding culture examples and samples. And the closer we look at the palette of these examples, the wider and more diverse it is. We can see people did not think about money, however, manage to solve their everyday problems due to the fact that their deep passion for his business in the long run is estimated and paid by others. We can see the other, all life and all the thoughts which seemed to only focus on how to stretch their last ruble dozens immediate concerns, saving on what can and put aside while a penny for a rainy day. This version of the "psychology of poverty" does not disappear even when the hands get big and very big money. There are people who take pride in the fact that the money they do not stay long, and they are able to squander any amount of time, then themselves sincerely wondering where all this is gone and how quickly it ended. There are people for whom, according to F. Taylor, "every penny it seems the size of a wagon wheel" patterns desperate avarice and stinginess, like the notorious Uncle Scrooge. For some, the money - the object of pride for some people - a symbol of possession, something to be proud of how we can be proud possession of a beautiful woman, for anyone - the sin and filth, for someone - a constant source of anguish and envy. Catch? They themselves are not changed ... Other only relevant to them ... To become even clearer, here is another example. Well, let's say, a bottle of vodka ... Just imagine, on the table a bottle of vodka ... What do you personally, for himself, think about this? Someone painful grimace, recalling the holidays, someone's eyes shine, someone just shrug his shoulders: "Well worth stands itself, but what a joke? Here and in the joke. For.